The fire we carry, the passion we project, is the acoustics of our physique. Our innermost wants resonate within us, these drive us to seek. On the larger timeline of our retrospective humanity, passion seeds have reaped unforeseeable products of sometimes war and justice movements; while on an individualistic scale, passion led innovative minds to patentable results. Sciences of behavioral economics factor this unpredictability, through something they call as “availability heuristics”, helping them to make accurate approximations.
Even as designers, we play around such uncertainties. With something like the meta verse rolling in action, humanity is going beyond the thinkable limits of the last century. This unpredictability also leads to interesting expressions, which could be a direct result of any recent innovations.
A look back at when the world was shunned by the novelty of a thing that could fly for a few seconds time. It was the Wright brothers’ airplane, the 12 seconds flight casted its magnanimity that stretched across time; the plane wasn’t a statutory achievement, but a parcel from future that asked us to acknowledge the unthinkable.
Aero-Cab Station; Jean-Marc Cote Illustration
Influenced by this, the creatives of that time drew up what they perceived the future to be. One such renowned illustrator, Jean-Marc Côté, put out illustrations in the form of paper cards depicting the world as it was imagined to be in the then distant year of 2000. These graphics illustrate a certain emotional response to one of mankind’s amazing innovations; it could be arguable but noteworthy to elucidate it as an artistic expression of a kind which is more or less representative of the said time’s prevalent notions. On contrary to this, lies a different perspective that we as designers bring to table, our ability to predict or define the future is not only layered by an emotional lens but also derived from an holistic understanding of cause and consequences.
“The best way to predict the future is to design it“ (Fossland, n.d.)
-Alexander Jayko Fossland
We cannot continue doing things the way they have always been done. (1) Thus one may ponder the future and especially designers necessarily illustrate the same. As a creative professional entity, the designer is the one who speaks the various technical jargons (1), and they do not idealize the future but sketch it to be a functional paradigm for the larger society to function. So what and how do we as disciples of design thinkers predict the future?
Well, we simply might just design it.
Written by : Khushi Pednekar, Isha Keni
Fossland, A. J. (n.d.). The best way to predict the future is to design it. NTNU. Retrieved July 23, 2022, from https://www.ntnu.edu/documents/139799/1270604448/TPD4505.Alexander.Fossland.pdf/acf8f4fb-3959-49f6-ab7b-9c2e271177b5